Digital Tip - Latest Comments

Re: Digital Tip – Social strategy and digital consulting

StevieD — Wed, 26 Feb 2014 21:01:42 -0000

Excellent news Tip. Sx

Re: Digital Tip – Social strategy and digital consulting

Josh Bryer — Wed, 26 Feb 2014 20:41:19 -0000

Brilliant!

Re: Digital Tip – Social strategy and digital consulting

tiphereth — Wed, 26 Feb 2014 18:22:10 -0000

Thanks Jac! :)

Re: Digital Tip – Social strategy and digital consulting

JacFord — Wed, 26 Feb 2014 18:12:42 -0000

Go Tip!

Re: The rise and rise of crowdfunding

joshua hayden — Mon, 10 Jun 2013 03:31:01 -0000

Crowd Funding has these days become a part and parcel of life. To start a small event to produce a big music album or a film all can now be achieved through crowd funding. It can be helpful in producing an event and successfully planing it. Crowd funding can be beneficial as it could help a small and a creative idea become the next big thing.

Re: ASB Ruling – Implication for Brands in Facebook

tiphereth — Tue, 28 Aug 2012 02:47:28 -0000

Hi Kerri, thanks for your comment. In terms of "fake" profiles, its a tricky one. You can take over the fake pages in Facebook, but Twitter is really hard as you know with rogue accounts. I read this today, http://afr.com/p/business/c... and CBA hired 2 sets of lawyers to get a rogue account shut down on Twitter.
In terms of the ASB ruling, because no-one has complained about any Australian account to the ASB, like the VB Facebook Page was complained about to prompt the ruling, Twitter has not come under their scrutiny. In my opinion, it would be a hard task for ASB to prove that Twitter is an advertising medium, and that an @ reply to a brand would count as an ad. Because as you know, in the case of Twitter, there is no moderator, tweets not belonging to you cannot be deleted. Just hope that those academics don't start a new case, and complain to the ASB about an Australian brand on Twitter to prove a point. So in terms of protection on Twitter, register as many names around the "brand" as you can to protect it and make sure the main official brand Twitter account has plenty of credible tweets, links and the word official in the bio. Using logos and background images can also help add to an aura of credibility. Only sophisticated Twitter hijackers go all in with branding, and where they lose out is the history. Having a long tweet history is the best protection you can have.

Re: ASB Ruling – Implication for Brands in Facebook

Kerri — Tue, 28 Aug 2012 02:00:55 -0000

How will this relate back to Twitter? I manage several business and government social media profiles (Facebook, Twitter etc) and there's quite a few 'fake' accounts/pages for politicians and even the Government itself. Will we be liable for the often inflammatory, incorrect and offensive content tweeted out of these rogue/fake accounts? Twitter will not remove the accounts (we've asked). I'm interested to know how we can protect ourselves in this instance...?

Re: ASB Ruling – Implication for Brands in Facebook

tiphereth — Fri, 17 Aug 2012 00:45:43 -0000

Hi John, thanks for your comment. Believe it or not, there are some very big brands who've abandoned their Facebook pages (with very active fan bases too) because they just didn't believe in social or digital marketing in general. These are in for a legal wakeup call. The SME's may be put off - or it may be that everything will just bland out for a while. Or move to other, less regulated social platforms such as Twitter or YouTube.

Re: ASB Ruling – Implication for Brands in Facebook

John Price — Thu, 16 Aug 2012 17:20:43 -0000

Great summary; I think big brands will know enough to bring in experts, create the rules and so on - I don't actually think too many top tier brands were blatantly wading into social without some form of risk management already in place. Where I'm most interested to see the impact of social uptake is amongst small business, who might find this to be a time related obstacle to entry, or an increase in perceived risk. Unlike the big brands - they can't / won't be able to simply pay someone to do it for them, so uptake and use of social media in this sector may start to plateau a little bit once this ASB decision becomes more widely known.

Re: How do you attribute digital monetisation?

tiphereth — Thu, 22 Mar 2012 23:01:46 -0000

Hi Matt
Thanks for your comment. I used that slide from a presentarion that I worked on with my colleague and those numbers were from him. Thank you - you've taught us a new level of detail. I will change the presentation and update the post on the weekend.

Re: How do you attribute digital monetisation?

Matt Burgess — Thu, 22 Mar 2012 22:16:14 -0000

Just one point re: using search volume figures; I thought 40,500 monthly searches for the query "3d tv" seemed high, and was interested. Looking at Google's Keyword Tool, it looks like you were using the "broad match" figures for your base, which generally is not going to give you very reliable figures as it uses Google's... well... broad-matched option; meaning some included figures are not actually related to your target query. If, for example, you change the option to "phrase match", that figure changes to 22,000, and if you change to exact match, that figure drops to 1900.

Not a major issue, but I've seen quite a few campaigns led astray due to that default "broad match" setting :)

Re: Yelp in Australia

tiphereth — Wed, 30 Nov 2011 19:53:30 -0000

Thanks Gavin. What's interesting is that the Yelp site is busy being populated with reviews. Every time I visit the numbers keep going up. I've added a tweet from last night from @ozdj - it seems we're not as review fatigued as he suggested.

Re: Yelp in Australia

servantofchaos — Wed, 30 Nov 2011 19:02:03 -0000

Great summary, Tip! It will be interesting to see how the community is activated here!

Re: Social content and context

Neil Hume — Tue, 31 May 2011 01:36:47 -0000

The real question for me is why anyone cared what someone from Adelaide wrote.

Re: Social content and context

hello_emily — Mon, 30 May 2011 09:35:17 -0000

I hope that elephant consented to that image being broadcast on the internet!

Excellent post, not that I needed any convincing. Sorry you became the victim of a slow news day in Adelaide.

Re: Social content and context

Tony Hollingsworth — Mon, 30 May 2011 09:30:33 -0000

You go girl! Good one Tip love your work - what a beat up.

Re: Social content and context

tiphereth — Mon, 30 May 2011 00:44:21 -0000

Thanks for your comments of support everyone. Tried to keep it as factual as possible

Re: Social content and context

Grace Gordon — Mon, 30 May 2011 00:19:41 -0000

So ridiculous that you have to explain this, but good for you to do it and do so with such transparency and class.

Re: Social content and context

Charles Cunningham — Mon, 30 May 2011 00:02:24 -0000

That saved me so much googling and browsing through your tumblr page. thanks tip!

Re: Social content and context

Nic Chamberlain — Sun, 29 May 2011 23:57:36 -0000

Nice one Tip, good on you.

Dare I say how good some of those Lohan shots look?... Too late, said it.

Hang in there

Nic

Re: Social content and context

David Iwanow — Sun, 29 May 2011 23:43:14 -0000

meh that's some racey images but all in context... i've seen so much worse shared via email or on Facebook with no context just because they want a rise outta someone...

Re: 11 social media marketing trends for 2011

tiphereth — Fri, 04 Feb 2011 17:19:31 -0000

Thanks Kristen. Where the ladies at is slightly stalker but so ingenious in it's use of data - have to give it to them for a clever idea :)

Re: 11 social media marketing trends for 2011

tiphereth — Fri, 04 Feb 2011 17:17:05 -0000

Thanks for your comment Gavin. I think blogging will never go out of fashion - and as we can see by Tumblr's phenomenal growth - the intuitive nature of the interface encourages people to start and then they get hooked on the ongoing experience. Static websites just seem so old and boring in comparison.

Re: 11 social media marketing trends for 2011

servantofchaos — Fri, 04 Feb 2011 00:21:44 -0000

It's certainly going to be a year of "social". I think we'll see a much broader adoption of social platforms by brands and businesses. This will mean a lot of "getting back to basics". Yep - I'm thinking a new rebirth of blogging.

Re: 11 social media marketing trends for 2011

Kristen Obaid — Thu, 03 Feb 2011 23:34:28 -0000

Great article Tip! It covers all of my favourite conversation topics. The "where the ladies at" app is a bit creepy though ;-)